Self-service kiosks are a fantastic way to increase your organisation’s revenue, maximise the number and amount of donations you receive, or streamline the customer journey to improve your customer service.
However, just plonking a machine down without thinking about the best place to put it or how you’re going to encourage people to use it can potentially result in disappointing returns.
When it comes to purchasing or renting a self-service payment kiosk, ensure you’re thinking about the following things to maximise engagement with it and therefore maximise its performance!
1. Understand Customer Traffic Patterns
Before installing self-service kiosks, ensure you analyse customer traffic patterns within your premises. Identify high-traffic areas such as entrances, exits, or popular product/service sections. Placing kiosks in these strategic locations ensures maximum visibility and accessibility for users. There may be a nice spot in that new room, but think about if people are actually going to be in there!
2. Consider Ergonomics and Accessibility
Optimal kiosk placement takes into account the ergonomics and accessibility of the units. Ensure that kiosks are easily reachable for users of all heights and abilities. Consider factors such as wheelchair accessibility to provide a seamless experience for every customer.
3. Align with Branding and Aesthetics
Integrate self-service kiosks seamlessly into the overall aesthetics and branding of your business. EasyPay Network’s self-service payment kiosks are completely customisable, enabling you to brand them up however you like. A well-designed kiosk that complements and reflects your brand not only attracts attention but also reinforces your all-important brand identity. This creates a positive and cohesive customer experience.
4. Utilise Digital Signage for Promotion
Enhance the visibility of self-service kiosks by incorporating digital signage for promotional purposes. Display engaging content that communicates the benefits of using the kiosks and any current promotions. This not only attracts users but also educates them about what your organisation is up to, and encourages them to engage with you.
5. Implement Signage or Staff to Direct People
To encourage first-time users, consider having staff nearby to offer assistance and answer any questions. A user-friendly experience fosters positive perceptions and promotes repeat usage. Additionally, many of our customers have found success by utilising vinyl stickers and arrows in order to direct people to their terminals and ensure they’re not missed.
Strategically placing self-service payment kiosks is a pivotal step in unlocking their full potential and maximizing user engagement. By understanding customer behaviours, optimising aesthetics, and utilising digital signage, businesses can create an environment where self-service kiosks seamlessly integrate into daily operations. As the landscape of commerce continues to evolve, thoughtful placement of these kiosks ensures that customers are getting the most out of your services, and you’re benefitting from as much revenue as possible.
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